Advantages of Selling Your Home Online

Advantages of Selling Your Home Online

Although it may take a little more effort on your part, deciding to sell your home online rather than going through an estate agency has numerous benefits. Reaching a vast market—and saving a great deal of money—have prompted many homeowners to gain the upper hand by selling their property online.

Smarter Marketing for Advantages of Selling Your Home Online

These days, people are much less likely to hit the streets in their initial search for a new home. Rather than making a physical effort, many house-hunters prefer to first screen properties online.

The shift towards online real estate was evidenced in a study by the American National Associations of Realtors and Google (“The Digital House Hunt”). This found “90 percent of home buyers searched online during their home buying process,” and more than half “turn to the web as their first step.” In fact, “real estate related searches on have grown 253% over the past four years.”

By selling online, you are ensuring that you can reach thousands of people with a single listing. Many for sale by owner sites have high search engine ratings, so you are likely to reach multiple buyers while being able to tailor your information to suit your particular needs and desired market.

A Variety of Options

There are numerous ways in which a homeowner can go about listing a property for sale online. Social networking sites, online classified ads, mobile apps, video sharing sites like YouTube… the list goes on and on. Consider the fact that people searching for a home online will probably gravitate towards listings with multiple sources of information. By creating their online ads, homeowners can post as many pictures as they wish, create links to reviews of the property or neighbourhood, share videos of property tours, and more.

Selling your home online will allow you to customise your listing to reach the right people without having to go through a middleman or worry about losing money with commissions. Moreover, aside from cost-effectiveness, you will retain control of when to show the property and how to negotiate the sale.